2009 Tourism Advisory Council Brand Essence Award

Bill and Mary Kendrick of Briarcliffe Inn and Experience PEI accept
the 2009 TAC Brand Essence Award, co-presented by Minister Valerie E.
Docherty, Tourism PEI and Kevin Murphy, Chair of the Tourism Advisory
Council (TAC) of PEI at the TIAPEI Annual Awards Gala, March 4th, 2009.

The Tourism Advisory Council, along with Tourism PEI annually present
the Brand Essence Award recognizing one PEI tourism operator who has
successfully adapted The Gentle Island of Rejuvenation into their
marketing materials.The Award winner embodies the PEI message, Gentle
Island of Rejuvenation and this Brand ambassador will not only bring the
Brand to life through their marketing efforts, but also communicate the
Gentle Island in their daily interactions with visitors.